So you have a company website, you have social media profiles, and you’re even thinking about some paid advertising (or maybe not). Is it time to invest in branding photography?
It’s a growing demand from small business owners, and if you’ve ever spent three hours just trying to get a few photos you can post to your company’s Instagram profile or a decent headshot that puts off just the right air of professionalism to potential clients, you can imagine why. Anywhere you want to represent your brand online these days, you’ need a photo, and most business owners are not professional photographers.
That’s where branding photographers like me (hi!) come in. I travel around the Catskills capturing corporate retreats, headshots, and more for businesses big and small. But what exactly does that mean, and do you really even need it all? Let’s dive in!
I’ll start at the very beginning — with the definition. Branding photography is visual content that is used to promote a brand or business.
Pretty simple, I know, but it can take a variety of forms:
Lifestyle images that show behind-the-scenes moments or your employees in action
Headshots of key team members
These are all elements of branding photography.
The goal of capturing images is to create a visual representation of a brand’s values, personality, and message,. Once you have them, you can then use these images to build a strong and consistent visual identity across all of the brand’s marketing materials. And, well, it gives you content. A LOT of authentic, true-to-your-brand content that you can use on your website, on your social media platforms, and in your advertising.
So now we’re to the sticking point: Do you really need branding photography? Certainly if you aren’t looking to set up a website, talk about your brand on social media, or even take out an ad, you probably don’t. You can get along just fine without me sticking my lens in your business.
But it’s 2023. Are you really skipping out on a website? Social media?
If you’re thinking of hiring a branding photographer, here are a few photos to add to your list!