How to Use Your Catskills Corporate Retreat for Branding Photos

Planning a corporate retreat in the Catskills? It’s time to think about hiring a photographer to capture photos of your team!

The Catskills have long held a lure for companies looking to get the team out of the offices and into a new space. Just two hours from New York City, boutique hotels like Callicoon Hills in Callicoon Center and Kenoza Hall in Kenoza Lake, NY provide a relaxing off-site experience that helps your executive team recharge, brings remote workers together for much-needed face time, and helps your team turn their brains from “business as usual” to strategic outside-the-box thinking.

These are the sort of moments where your team shines. That’s exactly why they make for incredible marketing content for your company!

Why Is Branding Photography Important?

What does the about us page on your website look like? How about the careers page? If they’re full of stock images that you downloaded from a pay-per photo site — or a free site — you’re losing out on an important chance to tell your brand’s unique story.

By investing in branding photography that’s unique to your brand, you have the chance to:

1. Dictate the kinds of photos you want to use to tell your story, rather than trying to make something you found out on the internet work for you.
2. Build trust in the brand via photos that can’t be found just anywhere on the internet.
3. Tell your brand’s unique story and showcase what sets you apart from competitors.
4. Establish your brand’s value prop to customers and potential employees alike.
5. Build a catalog of images for website and social media use to keep up with the the constant call for content in a digital landscape.

What Photos Should You Take at Your Corporate Retreat?

The branding photos that will be best for your business are dependent on your brand, but a retreat in the Catskills offers a wealth of opportunities. Consider adding any of the following options to your photo plans:

1. Team headshots. Whether you have a remote team that hasn’t been in town for headshots or you’re simply looking to freshen things up and create a cohesive look with every employee in the same place (and maybe even the same company t-shirt), your retreat is a perfect time for headshots.
2. Workshop images. How does your team really work together? Showcase the dynamic relationships that will make people want to work with you via photos of your team engaging with one another during team-building workshops.
3. Company culture. Give that careers page a refresh with photos that showcase the fun your team gets to have together!

Booking a Branding Photo Session

Planning your retreat now and looking to book? A branding photo session in the Catskills with Jeanne Sager Photography includes:

1. The option for headshots with traditional white seamless or environmental portraiture.
2. Candid moments captured by an experienced photojournalist.
3. Advice on getting the most out of your branding photo session for your website and company social media.

As, me about my expedited photo editing options for quick turn-around corporate needs!